Mezurashi. A casting house based in Mumbai, India. A passionate endeavor to bring forth even the rarest of talents and personalities from across India. I was approached by Jackie Ramchandani founder of the agency to work on the Mezurashi brand identity and visual language. The word Mezurashi translates to rare and unseen, in this case upcoming talent from around the country. My intention for the branding was to keep it clean and simple not to divert the attention from the talent itself. The treatment was to keep it subtle with an earthy color palette and pair it with bold typography.